Facebook Users of the World, Unite!

Maybe this is the way to get the huddled masses roused up against the insane and disproportionate Interception Modernisation Programme:

The U.K. government is considering the mass surveillance and retention of all user communications on social-networking sites, including Facebook, MySpace, and Bebo.

Vernon Coaker the U.K. Home Office security minister, on Monday said the EU Data Retention Directive, under which Internet service providers must store communications data for 12 months, does not go far enough. Communications such as those on social-networking sites and via instant-messaging services could also be monitored, he said.

"Social-networking sites such as MySpace or Bebo are not covered by the directive," said Coaker, speaking at a meeting of the House of Commons Fourth Delegated Legislation Committee. "That is one reason why the government (is) looking at what we should do about the Intercept(ion) Modernisation Programme, because there are certain aspects of communications which are not covered by the directive."

Monitoring Face, MySpace, Bebo: just think of the embarrassing/illegal things you mentioned there. Now, do you really want a bunch of control freaks sifting through *that* little lot?

Of Sharing and Salience

Here's an elegant meditation on the past, present and future of media production, written by Mark Pesce, one of the pioneers of VRML. This section on sharing (naturally) caught my attention:

In order to illustrate the transformation that has completely overtaken us, let’s consider a hypothetical fifteen year-old boy, home after a day at school. He is multi-tasking: texting his friends, posting messages on Bebo, chatting away on IM, surfing the web, doing a bit of homework, and probably taking in some entertainment. That might be coming from a television, somewhere in the background, or it might be coming from the Web browser right in front of him. (Actually, it’s probably both simultaneously.) This teenager has a limited suite of selections available on the telly – even with satellite or cable, there won’t be more than a few hundred choices on offer, and he’s probably settled for something that, while not incredibly satisfying, is good enough to play in the background.

Meanwhile, on his laptop, he’s viewing a whole series of YouTube videos that he’s received from his friends; they’ve found these videos in their own wanderings, and immediately forwarded them along, knowing that he’ll enjoy them. He views them, and laughs, he forwards them along to other friends, who will laugh, and forward them along to other friends, and so on. Sharing is an essential quality of all of the media this fifteen year-old has ever known. In his eyes, if it can’t be shared, a piece of media loses most of its value. If it can’t be forwarded along, it’s broken.

Pesce then introduces what I think will become a key concept in this space, that of "salience":

All the marketing dollars in the world can foster some brand awareness, but no amount of money will inspire that fifteen year old to forward something along – because his social standing hangs in the balance. If he passes along something lame, he’ll lose social standing with his peers. This factors into every decision he makes, from the brand of runners he wears, to the television series he chooses to watch. Because of the hyperabundance of media – something he takes as a given, not as an incredibly recent development – all of his media decisions are weighed against the values and tastes of his social network, rather than against a scarcity of choices.

This means that the true value of media in the 21st century is entirely personal, and based upon the salience, that is, the importance, of that media to the individual and that individual’s social network.

Highly recommended (Via P2P Foundation.)

MySpace and Bebo Back OpenSocial: Oh My!

This open stuff is getting popular:

MySpace and Bebo, two of the world’s largest social networking sites, today joined a Google-led alliance that is promoting a common set of standards for software developers to write programs for social networks.

As that nice Mr Schmidt explains:

“The most important principle about openness is that everyone is invited to join,” said Eric E. Schmidt, Google’s chief executive.

Got that, Facebook?

Welcome to the World of Social Network Churn

Being an old fogey, I don't care much about all these new-fangled social networks (even LinkedIn seems overly, well, chummy for my tastes). But they're undeniably important, especially for those young people. However, I think we are about to enter a new phase for social networks that is going to leave a lot of people - investors in particular - feeling queasy.

Looking past the vertiginous growth rates mentioned here, the real killer is at the end:

Bebo’s traffic share rose threefold in the year to April while MySpace grew around two and a half times, Hitwise found, with the former poised to overtake MySpace this month, having ranked number one for the last three weeks. But it’s Facebook that now seems to be the hottest property. Anecdotally, many of my friends who had only just discovered MySpace have now upped and left for the more structured communication confines of Facebook, where they are better able to reconnect with old classmates and colleagues.

I predict that this fickleness will be a defining feature of a world that is predicated on being a memeber of what's hot, and not being a member of what's not.

Welcome to the world of social network churn.