Showing posts with label don't be evil. Show all posts
Showing posts with label don't be evil. Show all posts

01 July 2007

Google: Evil Costs Extra

"Don't be evil" is Google's motto. Perhaps they need to amend that to "don't be evil unless it's really profitable" in the light of the following:


The New York Times calls Sicko a “cinematic indictment of the American health care system.” The film is generating significant buzz and is sure to spur a lively conversation about health coverage, care, and quality in America. While legislators, litigators, and patient groups are growing excited, others among us are growing anxious. And why wouldn’t they? Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst. Moore’s film portrays the industry as money and marketing driven, and fails to show healthcare’s interest in patient well-being and care.

The healthcare industry is "money and marketing driven"? Surely not.

But don't worry, cuddly old Google has the solution to this wicked insinuation:

We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message. We help you connect your company’s assets while helping users find the information they seek.

Now that's what I call sicko....

Update 1: Feeble attempt to undo some of the damage here. Alas, entropy and nursery rhymes remind us that the egg of integrity, once broken, cannot be put together again.

Update 2: Oooh, look: hypocrisy, too.

Update 3: Google slowly gets it.

09 January 2006

Google: Friend or Foe?

"Don't Be Evil" is the company motto: but is Google for us or against us?

I'm not talking about justifable concerns that it knows far too much about what interests us - both in terms of the searches we carry out and (if we use Gmail) the correspondence we send and receive. This is a larger issue, and relates to all the major online companies - Microsoft, Yahoo, even Amazon - that mediate and hence participate in much of our lives. What concerns me here is whether Google can be considered a friend of openness.

On the one hand, Google is quite simply the biggest open source company. Its fabled server farm consists of 10,000s/100,000s/1,000,000s (delete as applicable) of GNU/Linux boxes; this means that anyone searching with Google is a GNU/Linux user.

It has a growing list of code that it has open-sourced; it has sponsored budding hackers in its Summer of Code programme; and it keeps on acquiring key open source hackers like Guido van Rossum (inventor of Python) and Ben Goodger, (Firefox lead engineer).

On the other hand, Google's software is heavily weighted towards Microsoft Windows. Programs like Google Earth and Picasa are only available under Windows, and its latest, most ambitious foray, the Google Pack, is again only for Microsoft's operating system. This means that every time Google comes out with some really cool software, it is reinforcing Microsoft's hold on the desktop. Indeed, we are fast approaching the point where the absence of GNU/Linux versions of Google's programs are a major disincentive to adopt an open source desktop.

This dilemma is unlikely to be resolved anytime soon, since Google clearly wants to serve the largest desktop market first, while drawing on the amazing price-performance of free software for its own computing platform.

But there is another area where it has the chance to play nice with openness, one that does not require it to come down definitively on one side or the other of the operating system world.

Another Windows-only product, Google Talk, is the subject of a lawsuit alleging patent infringement. However, closer examination of the two patents concerned, Patent Number 5,425,085 - "Least cost routing device for separate connection into phone line" - and Patent Number 5,519,769 - "Method and system for updating a call rating database", suggests that one of the best ways Google could show that it is a friend of both open source and proprietary software is by defending itself vigorously in the hope that the US Patent system might start to be applied as it was originally envisioned, to promote innovation, not as an easy way of extracting money from wealthy companies.

Update 1: Google has come out with a Mac version of Google Earth. It's a start.

Update 2: There are rumours about Google working on its own desktop GNU/Linux. Frankly, I'll believe it when I see it: it's a poor fit with their current portfolio, and the margins are terrible.

Update 3
: Comfortingly, these rumours have now been scotched.